Where Creativity
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1R is a full-service Shopify Plus agency driving digital transformation.

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As Shopify Plus partners, 1R is proud to leverage the ecommerce solutions of the industry’s largest global ecosystem, working together to make sure your site is customizable, flexible, and always fast.

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The Latest

1R Happenings

CLIENT SPOTLIGHT: Archipelago’s Mint Hand Spray

Congratulations to our client Archipelago Botanicals for being awarded best Hand Sanitizer by Men’s Health magazine UK in their 2023 Men’s Grooming Awards! Check […]

1R Weekly Digital Trends – March 23, 2023

We’ve got your digest of the latest and greatest happenings in the worlds of marketing, e-comm and technology. This week’s […]

LAUNCH ANNOUNCEMENT: Joopiter’s “A Journey Through Gems”

Introducing JOOPITER’s latest collection, a private sale featuring iconic pieces from Lorraine Schwartz — “A Journey Through Gems”, live now! […]

CLIENT SPOTLIGHT: Westman Atelier hits Skincare & the New York Times

It’s here! Introducing Westman Atelier’s first skincare product, the Skin Activator serum. The New York Times sat down with CEO […]

1R Weekly Digital Trends – March 16, 2023

Want to know what’s happening in the worlds of marketing, e-comm and technology? Well 1R has got you covered with […]


1R is proud to announce the launch of the newly refreshed, redesigned and revamped homepage for Dibs Beauty. With goals […]

1R Weekly Digital Trends – March 9, 2023

We’re back with your weekly recap of what’s trending in marketing, e-comm and technology. This week features topics from Apple’s […]

Shopify Editions, Winter ’23 Partner Guide Overview

In 2022 Shopify launched the first Shopify Editions, a bi-annual digital experience for partners and merchants to explore the latest […]

1R Weekly Digital Trends – March 2, 2023

It’s March! And we’ve got your weekly dose of what’s making news in e-comm, marketing and technology. As we enter […]

Carhartt WIP Collabs Transcend Fashion Trends

Carhartt, “a real old boy, in existence since 1889 – is having a moment in 2023” says GQ. The brand […]

1R Weekly Digital Trends – Feb 23, 2023

Want to know what’s happening in the worlds of tech, e-comm and marketing this past week? Well One Rockwell has […]

2023 Ecommerce Trends from Shopify

Shopify’s latest report focuses on what’s shaping Commerce this year, featuring tips from industry experts and leaders of some of […]

LAUNCH ANNOUNCEMENT: Archipelago Botanicals New Site

1R just gave Archipelago Botanicals a brand new look and feel on Shopify 2.0! A brand with a mission to bring fragrances and experiences from around […]

1R Weekly Digital Trends – Feb 16, 2023

One Rockwell is back with your weekly dose of news and hot topics in tech, e-comm, and marketing. This week, […]

CLIENT SPOTLIGHT: Glossy Ft. 1R Founders on Why Joopiter is the Brand of the Future

What an honor for One Rockwell’s co-founders Shelly Socol and Paul Healion to be interviewed by Jill Manoff and featured […]

1R Weekly Digital Trends – Feb 8, 2023

It’s the second week of February and we’ve got your wrap up of the latest trending topics in tech, e-comm, […]

Back In Stock Features, An Ecomm Game Changer

In the beauty industry, as new brands and formulas hit the market each day, there’s certainly no shortage of options. […]

1R Weekly Digital Trends – Feb 1, 2023

We’re kicking off this month with your weekly dose of hot news and what’s trending in the technology, e-commerce, and […]

1R Weekly Digital Trends – Jan 26, 2023

Each week, our team here at 1R puts together a recap of highlights on some of the latest trends to […]

INDUSTRY TREND: Brands Using VTO to Combat Returns

Holiday sales in December can lead to holiday returns in January.  Glossy touches on ways brands are trying to minimize […]

1R Weekly Digital Trends

1R curates a weekly digest of the latest and greatest technology, e-commerce, and marketing trends. This week learn about everything […]

1R’s 2023 Trends and Predictions

With the new year in full swing, 1R touches on the biggest digital trends,  predictions, and must-haves for 2023. 6 […]

INDUSTRY TREND: Sustainable Beauty

According to Glam.com, one big trend consumers will see in 2023 are refillable beauty products, something our client, Izzy Zero […]

Black Friday Cyber Monday Recap

Despite predictions, this year’s “Cyber Week” set new records in the world of e-commerce. Shopify reported a whopping $7.5B USD […]

1R’s Client Holiday Gifting Guide!

Are you in need of some holiday gift giving inspiration? Well look no further because 1R has got you covered! […]

LAUNCH ANNOUNCEMENT: Introducing Amitha, A Line of Luxury Cannabis Accessories

Amitha came to 1R with a mission to create high-end smokeware products designed to be displayed alongside your coffee table […]

LAUNCH ANNOUNCEMENT: Crocodile Creek’s First DTC Site!

Crocodile Creek specializes in creating thoughtful, beautifully designed products for the children in our world. After years of selling directly […]

LAUNCH ANNOUNCEMENT: Fred Segal, Iconic LA Lifestyle Brand, Launched on Shopify 2.0

Fred Segal, dubbed the original “Curator of Cool”, sparked a revolutionary shift in style, changing retail and pop culture forever. […]

LAUNCH ANNOUNCEMENT: 1R Launches Scotch Porter Site on Shopify 2.0

The brand partnered with 1R to elevate its digital flagship by rebuilding a solid foundation for the site to grow […]

Roman and Williams: Site Refresh, 20th Anniversary, & Feature in NYTimes!

CLIENT ANNOUNCEMENT: There’s a lot to celebrate for our client, Roman and Williams! First we want to congratulate Roman & […]

LAUNCH ANNOUNCEMENT: Game Changing Auction Platform, JOOPITER

1R is proud to introduce JOOPITER to the world. 🌎 A brand that brings creators, curators, and collectors together to […]

1R x JOOPITER. Something Exciting is Coming Soon.

The secrets out, Pop Culture icon & innovator extraordinaire Pharell has announced the upcoming launch of Joopiter, an auction platform […]

LAUNCH ANNOUNCEMENT: New Site for Decor House Furniture

We are proud to announce our latest Shopify Plus launch in partnership with Decor House Furniture. The new site features a streamlined user […]

LAUNCH ANNOUNCEMENT: New Product Detail Page for Carhartt Work In Progress

LAUNCHED: 1R built a new product detail page using Shopify’s newest features for Carhartt Work In Progress, aimed to create a best-in-class […]

1R Welcomes Caraa, Scotch Porter, and Roman & Williams Guild

ANNOUNCEMENT: Introducing Caraa, Scotch Porter, and Roman and Willams Guild as 1R’s newest clients CARAA is a New York City-based sports […]

2022 Trend: Buy Online, Pick-Up In Store

Retailers around the world are adopting the buy online, pick-up in store (BOPIS) model to meet customer expectations. According to […]

1R CEO Featured in Expert’s Opinion Section of Beauty Packaging Magazine

1R’s CEO and Cofounder, Shelly Socol, talked sustainability and creativity in the Expert’s Opinion section of Beauty Packaging Magazine. Read the full […]

1R Head of Marketing Featured in Shopify Marketing Guide

1R’s Head of Digital Marketing, Emily Fontana, was quoted in Shopify’s Omnichannel Marketing Guide: Everything You Need to Know to Get Started. […]

LAUNCH ANNOUNCEMENT: Victor Victor Worldwide’s first eCommerce Site!

Victor Victor Worldwide is now live! We are proud to have been selected by Shopify to participate in their Creator Program to […]

1R’s Emily Fontana Talks Creative eCommerce with TotalRetail

1R’s Head of Digital Marketing, Emily Fontana, shares her expertise on how to stand out in an era of creative commerce […]

LAUNCH ANNOUNCEMENT: 1R Launches First eCommerce Site for Modern Age

1R is thrilled to have been a tech partner for Modern Age as they launch their first e-commerce DTC headless site using […]

Izzy Zero Waste Beauty featured in CosmeticsDesign for 1R Collaboration

We are so proud of the coverage 1R’s CEO Shelly Socol and IZZY ZERO WASTE BEAUTY founder Shannon Goldberg-Cruz are getting for our collaboration! CosmeticsDesign discusses how […]

1R Welcomes M·A·C Cosmetics, Fred Segal, and Mia Becar

ANNOUNCEMENT: M·A·C Cosmetics, Fred Segal, and Mia Becar join the 1R family M·A·C Cosmetics has partnered with 1R for Creative Services. […]


Glossy names 1Rockwell x MAKEUP BY MARIO a finalist for BEST E-COMMERCE EXPERIENCE! In 2021, 1Rockwell and MAKEUP BY MARIO teamed […]

1R CEO Featured in Shopify Plus Guide for Global Expansion

1R’s CEO, Shelly Socol, was featured in a new Shopify Plus guide outlining the best global marketplaces to expand your brand. “Give global […]

LAUNCH ANNOUNCEMENT: 1R Launches Site for New Luxury Line for Pets

Don’t you just love that Friday feeling? That’s what Friday’s Dog Inc. is all about! Dogs give us that kind of joy […]

1R’s Client Makes News on CNN

1R’s client is making news on CNN for their microbiome-friendly skincare. sk*p is good for you and good for the planet. Congrats sk*p […]

1R & Izzy Zero Waste Beauty Co-Founders Featured in WWD Voices Episode

WWD Voices host, Arthur Zaczkiewicz, welcomes 1R’s CEO Shelly Socol to guest host the latest episode! Listen to their conversation […]

1R CEO Shares Thought-Leadership in the Beauty & Lifestyle E-commerce Space

Early in 2022, well-known beauty brand Glossier announced that it would be laying off around one-third of its employees. CEO […]

1R Welcomes Archipelago, DIBS Beauty & Sarep + Rose

ANNOUNCEMENT: 1Rockwell is excited to onboard and welcome 3 new brands. Archipelago Botanicals offers complex fragrances, warm candlelight, and botanical-based products. Guided […]

LAUNCH ANNOUNCEMENT: Westman Atelier Launches Custom-Built Product Page

Beauty brand Westman Atelier and 1rockwell push the boundaries in the digital space with a completely redesigned product detail page, […]

1R Named a Best Design Agency Finalist

1Rockwell is proud to have been named a finalist for the Yotpo Partner Awards 2021, which represents the best agencies […]

Beauty Independent Speaks with 1R’s CEO

Beauty Independent asked our CEO Shelly Socol and 14 other investors, executives, and consultants: What should emerging beauty brands learn from Glossier’s struggles? See […]

LAUNCH ANNOUNCEMENT: The Village Co. Launches New Multibrand Site

1R welcomes its newest client to the roster after launching its site on Shopify Plus at the start of 2022. […]

1R Co-Founder and CEO featured in CosmeticsDesign

1R Co-Founder and CEO, Shelly Socol, was quoted in a CosmeticsDesign article discussing the pandemic’s impact on retail, eCommerce, and in-store experiences. Shelly […]

1R CEO Discusses Leadership Approaches with WWD

Our amazing and talented Co-Founder and CEO, Shelly Socol, spoke with WWD on why it’s important for the C-suite to […]

2022 Trends: 1R CEO Talks with CosmeticsDesigns

1R Co-Founder and CEO, Shelly Socol, was quoted in a CosmeticsDesign article by Ravyn Cullor centered around the leading trends heading into the new year. […]

Understanding Ecommerce Total Cost of Ownership

The challenge with building an eCommerce site is that there are many factors to consider. In fact, all of them […]

LAUNCH ANNOUNCEMENT: 1R Launches Under The Canopy’s New Site

1R is excited to share our latest launch on Shopify Plus. We partnered with sustainable home brand Under The Canopy to […]

What Shoppers Want from Their Favorite Brands

It’s clear that retailers have to adjust and pivot to provide an excellent consumer experience in a post-pandemic world. 1R Co-Founder […]

CLIENT HAPPENINGS: Happy Anniversary, Crush Wine Co.!

In 2020, we relaunched the Crush Wine Co’s new site on Shopify. One year from their launch the brand experienced an […]

The Best Practices & Procedures for Staying Digitally Safe & Secure

We’d like to introduce everyone to Jin Kim. He is 1R’s digital safety and protection guru, also known as our […]

1R Industry Trends: Live Stream with ZO® Skin Health

Are digital events here to stay? We think so! Live shopping is becoming increasingly more popular in the U.S. It […]

1R + 28 ROW: How to Effectively Reach the College Market

1Rockwell had the pleasure of hosting 28 ROW, a network of influential, diverse, trend-setting, and outspoken college women, in May’s […]

CLIENT HAPPENINGS: Happy Anniversary, Trish McEvoy!

We can’t believe it’s been one year since rebuilding the Trish McEvoy site on Shopify Plus! The hard work and collaboration to add Yotpo reviews, […]

Glossy Award Finalists for Best E-commerce Experience

1Rockwell and Westman Atelier are Glossy Beauty Awards finalists for Best E-commerce Experience! Thanks to Glossy for the incredible nomination. We are honored to […]

1R Insights: Digital Fit Tools Gain Popularity Over the Past Year

Digital fit tools have been around since “BC” (before COVID), but they have grown even more popular over the last […]

LAUNCH ANNOUNCEMENT: 1R Launches Meet Izzy on Shopify

Another beauty brand has joined the 1R family! We are proud to announce our latest Shopify Plus site launch. Discover Izzy Zero Waste Beauty and […]

1R + Essential Accessibility: Digital Accessibility

A part of 1R’s Coffee + Connect Series.

1R’s Yoga for a Cause

A series of virtual events led by our very own PM & certified yoga instructor.

Coty Acquires 20% of KKW Beauty for $200 million

Read 1R’s Co-Founder Shelly Socol’s feedback on the acquisition.

1R Insights: 5 Tips for Improving Site Speed

1R Director of Technology provides his top recommendations.

One Rockwell (1R) Expands Portfolio of Leading Lifestyle Brands as Digital Forges Ahead

1R Press Release featured on Retail Today

The Off-Price Inventory Dilemma

One Rockwell featured in Sourcing Journal

The Pandemic Changed the Way People Live. How Can Fashion Adapt?

One Rockwell featured in Business of Fashion

Luxury Sales Fail to Bounce Back with Store Reopenings

One Rockwell featured on Glossy

GNC Filed for Bankruptcy and Could Close up to 1,200 Stores

1R’s Shelly Socol met with Madeline Stone at Business Insider to discuss the issues the company is facing.