1R Co-Founder and CEO featured in CosmeticsDesign
Shelly Socol, CEO of e-commerce and digital marketing company One Rockwell, said many companies had to quickly pivot towards a stronger direct-to-consumer model when the pandemic hit because most consumers did not have access to their usual sales channels.
“Pre-COVID, it was a very different market because people, in general, depended on their wholesale markets and their retail trade outlets,” Socol said. “What I think was different back then was that you’d put up your e-commerce site and create a really beautiful experience, but that’s not enough anymore.”
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