1R Weekly Digital Trends – Feb 16, 2023
One Rockwell is back with your weekly dose of news and hot topics in tech, e-comm, and marketing.
This week, we touch on everything from Starbucks' new loyalty program to the new strict performance policies being enforced by Salesforce.
Check it out below:
Technology
HOW TWITTER ALTERNATIVES HAVE FARED SINCE MUSK'S ACQUISITION
New app installs have slowly started to decline and really have not affected Twitter at all.
ROBLOX SHARES SHOOT UP 25%
The gaming program is where kids are spending their money.
SALESFORCE WEIGHS NEW WAYS TO CUT COSTS
Salesforce accused of pressuring salespeople to quit or succumb to harsh performance policies.
eCommerce
STARBUCKS SPEARHEADING RETAIL LOYALTY
Their new program is gamifying rewards on the blockchain.
MANY DELIVERY DRIVERS ADMIT TO TAKING FOOD FROM ORDERS
California passed a law requiring tamper-evident packaging for food deliveries.
UPS FACES SOFTENING DEMAND
UPS to cut staff in states where online orders have declined.
Marketing
LEANING INTO TIK-TOK TO LIFT SALES
How a 30-year-old skincare brand successfully changed its strategy for the TikTok age.
THE STORY BEHIND THE FAMOUS WONDER BREAD LABEL
How a hot air balloon led to one of the first brands to sell sliced bread.
DECLINE IN ROAS PUSHES DIVERSITY IN ADVERTISING CHANNELS
Aquisition on google ads is higher than ever, and brands are finding alternatives.