1R Weekly Digital Trends – Feb 8, 2023
It's the second week of February and we've got your wrap up of the latest trending topics in tech, e-comm, and marketing.
We cover everything from Tobasco's latest collab with TikTok influencer Tinx to Microsoft's launch of Bing with new AI features.
Here's what you need to know:
Technology
GOOGLE TO TAKE PART IN CONVERSATIONAL AI
Google is aiming to “combine the breadth of the world’s knowledge with the power, intelligence, and creativity of our large language models".
MICROSOFT ADDS BUILT-IN AI CAPABILITIES TO WEB BROWSER
The new-and-improved Bing will provide a ChatGPT-like experience within the search engine.
RETAIL IN THE METAVERSE FACING CHALLENGES
How will retailers shift the intricacies of selling physical goods to a virtual world?
eCommerce
FOREVER 21's ONE-CLICK STRATEGY
The brand has partnered with fintech company Bolt to make checkout easier.
CONSUMERS ARE NOT ALWAYS HAPPY ABOUT "CLEAN AND VEGAN" BEAUTY PRODUCTS
Glossier is facing backlash for its "clean" beauty, reformulating a favorite product and ditching the old version.
CONSUMERS PLAN TO INCREASE VALENTINE'S DAY SPENDING
More than half (52%) of consumers plan to celebrate the day of love and consumer spending is expected to reach nearly $26 billion.
Marketing
TABASCO GOING ALL IN ON INFLUENCER MARKETING
Tabasco believes influencer marketing is key to maintaining their relevance.
TIKTOK'S NEW "SEARCH IT WITH TIKTOK" CAMPAIGN
Advertisers are staying patient before investing in TikTok's new campaign.
SUPERBOWL AD VIEWS ARE EXPECTED TO MAINTAIN AN UPWARD TRAJECTORY
TV commercials are no longer the only ways brands can campaign on game day.