1R Welcomes M·A·C Cosmetics, Fred Segal, and Mia Becar
ANNOUNCEMENT: M·A·C Cosmetics, Fred Segal, and Mia Becar join the 1R family
M·A·C Cosmetics has partnered with 1R for Creative Services. Since 1984, the brand has established itself as the ultimate color authority with artistry at its roots, inclusion and diversity at its core, and a commitment to conscious beauty and social responsibility at the top of its minds. With products solid in over 120 countries, it's no wonder why makeup lovers always return back-to-mac.
Fred Segal, the iconic lifestyle brand, defined the LA Look and sparked a revolutionary shift in style, changing retail and pop culture forever. Fred pioneered the shop-in-shop concept and experiential retail, resulting in a brand built on heritage, inclusivity, and love. The brand plans to continue its evolution with 1R, with a fresh look for its DTC online store.
Mia Becar is an American footwear brand led by Founder and Creative director Betzabe Gonzalez. Each collection reflects Betsy’s love of exotic colors, bold silhouettes, the travel that inspires her, and her passion for artisanal traditions and techniques. The brand came to 1R for a site audit and transition to our strategic management program. They plan to give their site a fresh new look and feel later this year.