1R’s Emily Fontana Talks Creative eCommerce with TotalRetail

1R's Head of Digital Marketing, Emily Fontana, shares her expertise on how to stand out in an era of creative commerce with Total Retail.

“E-commerce marketing is becoming more and more of an art than a science. It's imperative that brands embrace the human element they can offer to their customers by focusing on creative solutions that deliver emotional connection and value at every stage of the funnel. Driving authentic two-way experiences, focusing on quality over quantity, and diversifying creative are overarching strategies that can help brands stand out in this era of commerce when creativity truly is king.”

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