GNC filed for bankruptcy and could close up to 1,200 stores

GNC has continued to struggle to keep up with competitors like The Vitamin Shoppe due to its slow adoption of ecommerce. Now the company has filed for Chapter 11 Bankruptcy and is actively looking for a buyer.

Shelly Socol met with Madeline Stone at Business Insider to discuss the issues the company is facing: ”They’re playing catch-up with e-commerce that has not been upgraded or optimized at the level it needs to be at to navigate the time that we’re in.”

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