CLIENT HAPPENINGS: Happy Anniversary, Crush Wine Co.!
In 2020, we relaunched the Crush Wine Co's new site on Shopify. One year from their launch the brand experienced an increase in conversion by almost 40% and a 55% increase in transitions. Congrats on the 1 year anniversary to the entire Crush Wine Co. team!
History & Partnership
Crush Wine Co. has a coveted selection and inventory sensitivity of over 3000 fine & rare wines for sale at any given time. They came to One Rockwell in 2016 for ongoing managed services through an audit and transition of their existing Magento V1. In 2020, they decided to move their e-commerce business to Shopify.
Integrations & Highlighted Features
Heat mapping exercises identified significant problems with the customer journey, particularly around search and navigation.
One Rockwell partnered with Searchanise to create customized filters for an enhanced search experience. This enabled customers to discover new wines & spirits from regions across the globe by: Vintage, Region, Type, Producer, Appellation, Varietal, Color, and Designation.
A key technology pillar was Netsuite ERP. One Rockwell partnered with Celigo and Novamodule to facilitate implementation during the migration.
Lastly, One Rockwell worked with Parcelify to accommodate complex shipping models.