CLIENT HAPPENINGS: Happy Anniversary, Trish McEvoy!

We can't believe it's been one year since rebuilding the Trish McEvoy site on Shopify Plus! The hard work and collaboration to add Yotpo reviews, a back-in-stock feature, and quick buy functionality resulted in a true success story.

History & Partnership

Trish McEvoy is known for creating the most effortless makeup tools for the most results-producing skin care and makeup formulas for over 40 years. In 2018, Trish McEvoy needed a new site built quickly before their big holiday season. It required a platform they felt confident would remain stable during increased traffic and sales times so they engaged 1Rockwell to build a site using an existing Shopify theme. Following the launch of the first Shopify site, the Trish McEvoy team saw considerable growth in their e-commerce business and decided to invest further in a custom Shopify Plus design and build.

Integrations & Highlighted Features

Loyal customers made it vital to incorporate Back in Stock, Reviews and Questions, User-generated Content, Free Samples and Gift with Purchase Promotions, and Quick Shop functionality throughout the site.

The Results

Trish McEvoy not only has such confidence in the stability of the site, but has had an opportunity to grow to their business exponentially online. Since the site’s relaunch in May of 2020, we have seen:

49% increase in online sales

44% increase in return customers

40% increase in transactions 

The brand continues to work with One Rockwell under it’s managed services program.