Coty Acquires 20% of KKW Beauty for $200 million

Coty is setting its sights on Kim Kardashian’s KKW Beauty after its growing success with a 51% stake in Kylie Jenner’s Kylie Cosmetics line. They’re expecting to launch KKW Beauty products in 2022:

“Coty’s move to up the ante with one of the world’s most famous families is “a smart deal” that solidifies the company’s push to boost its direct-to-consumer channel.”

Read more of 1R’s Co-Founder Shelly Socol’s feedback on the acquisition here: