1R Weekly Digital Trends – Feb 1, 2023
We're kicking off this month with your weekly dose of hot news and what's trending in the technology, e-commerce, and marketing industries.
This week, we've got you covered on everything from what may be the next big thing to shake up the advertising world, to the legal turmoil between Nike and Lululemon, and YSL Beauty's latest campaign introducing NFTs.
Read on for your digest of highlights and catch up on the latest need to knows.
Technology
GOOGLE FI CONFIRMS DATA BREACH
Google's cell network provider confirms hackers accessed customer information.
CAN SUSTAINABILITY IN THE METAVERSE TRANSFER TO THE REAL WORD?
The likely answer is no, and these trends are probably just marketing ploys with no real merit.
LOGITECH MAKING VIRTUAL CONVERSATIONS BETTER
Logitech is differentiating itself from Google's Project Starline with key features.
eCommerce
NIKE SUES LULULEMON OVER SHOE DESIGNS
Nike is suing Lululemon for patent infringement over textile elements and appearance.
YVES SAINT LAURENT TO LAUNCH TWO-PART WEB3 CAMPAIGN
In part one of the campaigns, NFTs will be gifted to those that purchase the brand's new fragrance.
USA TODAY'S AD METER TO DETERMINE SUPER BOWL AD SUCCESS
The meter has been rating every ad in the Super Bowl for over 30 years.
Marketing
CAN CHAT GPT CHANGE ADVERTISING?
OpenAI’s ChatGPT has the ability to create meaningful, coherent copy, that has previously been unmatched.
BRANDS CLAIMING TO BE 'RELUCTANT BUYERS' OF ADS ON RETAIL MEDIA NETWORKS
Advertising on media networks is being reported as a "power struggle" between advertisers and retailers.
THE STORY BEHIND THE COCA-COLA BOTTLE DESIGN
After its many imitators, Coca-Cola created a bottle nobody could copy.