Fred Segal, dubbed the original “Curator of Cool”, sparked a revolutionary shift in style, changing retail and pop culture forever. The brand partnered with 1R to bring their e-commerce business to the next level. The mission to marry the in-store and online experience includes their infamous denim bar, as well as a digital hub for popups and events.

Shoutout to our amazing brand team Erica Sabatini and Jasmeen Patel and 3rd party partners Shopify Plus and Algolia.

Check it out on the website https://www.fredsegal.com/ or head over to our Case Study page to see more: here.