LAUNCHED: 1R built a new product detail page using Shopify's newest features for Carhartt Work In Progress, aimed to create a best-in-class front-end user experience.

Key features included:
- AI technology for robust recommend products
- Enhanced fabrication descriptions
- In-store availability
- Improved zoom functionality
- Sticky add-to-cart on mobile
- More options for promotional messaging
- Exposed sizing options to accommodate an extensive range of options available

Explore the site of one of the first companies to pioneer workwear in the USA: https://us.carhartt-wip.com/