We are a multi-disciplinary team of individuals with a focused mission: to create.

about us

Our Culture

For 10 years, 1R has brought creatives, strategists, managers, and innovators together to create exceptional experiences. Through collaboration and boundless drive, we connect good people with big minds: agency, partners, and clients working as one.

Our Culture
Our Culture
Our Culture
Our Culture
Our Culture
Our Culture
52

Employees

A sharp, positive, and creatively fearless bunch that are excited to approach every challenge and hurdle together.

88%

Repeat Business Rate

Clients trust our work and return for all types of projects - again and again, and again.

8

Core Teams

Unique teams support innovation and growth, always with oversight by our CTO or Director of Engineering.

16

Developers

A strong team of developers to design and build each project uniquely.

100+

Site Launches

From the big idea to tending to the smallest business details - we are there for it all.

50+

Shopify Design & Builds

Thinking a little differently makes the big difference as we approach every build with fearless creativity.

1

North Star

Our departments work together as a singularly focused innovate solutions collective, bringing creative and tech into symbiosis.

The Latest

1R Happenings

1R Weekly Digital Trends – Jan 26, 2023

Each week, our team here at 1R puts together a recap of highlights on some of the latest trends to […]

INDUSTRY TREND: Brands Using VTO to Combat Returns

Holiday sales in December can lead to holiday returns in January.  Glossy touches on ways brands are trying to minimize […]

1R Weekly Digital Trends

1R curates a weekly digest of the latest and greatest technology, e-commerce, and marketing trends. This week learn about everything […]

1R’s 2023 Trends and Predictions

With the new year in full swing, 1R touches on the biggest digital trends,  predictions, and must-haves for 2023. 6 […]

INDUSTRY TREND: Sustainable Beauty

According to Glam.com, one big trend consumers will see in 2023 are refillable beauty products, something our client, Izzy Zero […]

Black Friday Cyber Monday Recap

Despite predictions, this year’s “Cyber Week” set new records in the world of e-commerce. Shopify reported a whopping $7.5B USD […]

1R’s Client Holiday Gifting Guide!

Are you in need of some holiday gift giving inspiration? Well look no further because 1R has got you covered! […]

LAUNCH ANNOUNCEMENT: Introducing Amitha, A Line of Luxury Cannabis Accessories

Amitha came to 1R with a mission to create high-end smokeware products designed to be displayed alongside your coffee table […]

LAUNCH ANNOUNCEMENT: Crocodile Creek’s First DTC Site!

Crocodile Creek specializes in creating thoughtful, beautifully designed products for the children in our world. After years of selling directly […]

LAUNCH ANNOUNCEMENT: Fred Segal, Iconic LA Lifestyle Brand, Launched on Shopify 2.0

Fred Segal, dubbed the original “Curator of Cool”, sparked a revolutionary shift in style, changing retail and pop culture forever. […]

LAUNCH ANNOUNCEMENT: 1R Launches Scotch Porter Site on Shopify 2.0

The brand partnered with 1R to elevate its digital flagship by rebuilding a solid foundation for the site to grow […]

Roman and Williams: Site Refresh, 20th Anniversary, & Feature in NYTimes!

CLIENT ANNOUNCEMENT: There’s a lot to celebrate for our client, Roman and Williams! First we want to congratulate Roman & […]

LAUNCH ANNOUNCEMENT: Game Changing Auction Platform, JOOPITER

1R is proud to introduce JOOPITER to the world. 🌎 A brand that brings creators, curators, and collectors together to […]

1R x JOOPITER. Something Exciting is Coming Soon.

The secrets out, Pop Culture icon & innovator extraordinaire Pharell has announced the upcoming launch of Joopiter, an auction platform […]

LAUNCH ANNOUNCEMENT: New Site for Decor House Furniture

We are proud to announce our latest Shopify Plus launch in partnership with Decor House Furniture. The new site features a streamlined user […]

LAUNCH ANNOUNCEMENT: New Product Detail Page for Carhartt Work In Progress

LAUNCHED: 1R built a new product detail page using Shopify’s newest features for Carhartt Work In Progress, aimed to create a best-in-class […]

1R Welcomes Caraa, Scotch Porter, and Roman & Williams Guild

ANNOUNCEMENT: Introducing Caraa, Scotch Porter, and Roman and Willams Guild as 1R’s newest clients CARAA is a New York City-based sports […]

2022 Trend: Buy Online, Pick-Up In Store

Retailers around the world are adopting the buy online, pick-up in store (BOPIS) model to meet customer expectations. According to […]

1R CEO Featured in Expert’s Opinion Section of Beauty Packaging Magazine

1R’s CEO and Cofounder, Shelly Socol, talked sustainability and creativity in the Expert’s Opinion section of Beauty Packaging Magazine. Read the full […]

1R Head of Marketing Featured in Shopify Marketing Guide

1R’s Head of Digital Marketing, Emily Fontana, was quoted in Shopify’s Omnichannel Marketing Guide: Everything You Need to Know to Get Started. […]

LAUNCH ANNOUNCEMENT: Victor Victor Worldwide’s first eCommerce Site!

Victor Victor Worldwide is now live! We are proud to have been selected by Shopify to participate in their Creator Program to […]

1R’s Emily Fontana Talks Creative eCommerce with TotalRetail

1R’s Head of Digital Marketing, Emily Fontana, shares her expertise on how to stand out in an era of creative commerce […]

LAUNCH ANNOUNCEMENT: 1R Launches First eCommerce Site for Modern Age

1R is thrilled to have been a tech partner for Modern Age as they launch their first e-commerce DTC headless site using […]

Izzy Zero Waste Beauty featured in CosmeticsDesign for 1R Collaboration

We are so proud of the coverage 1R’s CEO Shelly Socol and IZZY ZERO WASTE BEAUTY founder Shannon Goldberg-Cruz are getting for our collaboration! CosmeticsDesign discusses how […]

1R Welcomes M·A·C Cosmetics, Fred Segal, and Mia Becar

ANNOUNCEMENT: M·A·C Cosmetics, Fred Segal, and Mia Becar join the 1R family M·A·C Cosmetics has partnered with 1R for Creative Services. […]

1Rockwell x MAKEUP BY MARIO Named Finalist for BEST E-COMMERCE EXPERIENCE!

Glossy names 1Rockwell x MAKEUP BY MARIO a finalist for BEST E-COMMERCE EXPERIENCE! In 2021, 1Rockwell and MAKEUP BY MARIO teamed […]

1R CEO Featured in Shopify Plus Guide for Global Expansion

1R’s CEO, Shelly Socol, was featured in a new Shopify Plus guide outlining the best global marketplaces to expand your brand. “Give global […]

LAUNCH ANNOUNCEMENT: 1R Launches Site for New Luxury Line for Pets

Don’t you just love that Friday feeling? That’s what Friday’s Dog Inc. is all about! Dogs give us that kind of joy […]

1R’s Client Makes News on CNN

1R’s client is making news on CNN for their microbiome-friendly skincare. sk*p is good for you and good for the planet. Congrats sk*p […]

1R & Izzy Zero Waste Beauty Co-Founders Featured in WWD Voices Episode

WWD Voices host, Arthur Zaczkiewicz, welcomes 1R’s CEO Shelly Socol to guest host the latest episode! Listen to their conversation […]

1R CEO Shares Thought-Leadership in the Beauty & Lifestyle E-commerce Space

Early in 2022, well-known beauty brand Glossier announced that it would be laying off around one-third of its employees. CEO […]

1R Welcomes Archipelago, DIBS Beauty & Sarep + Rose

ANNOUNCEMENT: 1Rockwell is excited to onboard and welcome 3 new brands. Archipelago Botanicals offers complex fragrances, warm candlelight, and botanical-based products. Guided […]

LAUNCH ANNOUNCEMENT: Westman Atelier Launches Custom-Built Product Page

Beauty brand Westman Atelier and 1rockwell push the boundaries in the digital space with a completely redesigned product detail page, […]

1R Named a Best Design Agency Finalist

1Rockwell is proud to have been named a finalist for the Yotpo Partner Awards 2021, which represents the best agencies […]

Beauty Independent Speaks with 1R’s CEO

Beauty Independent asked our CEO Shelly Socol and 14 other investors, executives, and consultants: What should emerging beauty brands learn from Glossier’s struggles? See […]

LAUNCH ANNOUNCEMENT: The Village Co. Launches New Multibrand Site

1R welcomes its newest client to the roster after launching its site on Shopify Plus at the start of 2022. […]

1R Co-Founder and CEO featured in CosmeticsDesign

1R Co-Founder and CEO, Shelly Socol, was quoted in a CosmeticsDesign article discussing the pandemic’s impact on retail, eCommerce, and in-store experiences. Shelly […]

1R CEO Discusses Leadership Approaches with WWD

Our amazing and talented Co-Founder and CEO, Shelly Socol, spoke with WWD on why it’s important for the C-suite to […]

2022 Trends: 1R CEO Talks with CosmeticsDesigns

1R Co-Founder and CEO, Shelly Socol, was quoted in a CosmeticsDesign article by Ravyn Cullor centered around the leading trends heading into the new year. […]

Understanding Ecommerce Total Cost of Ownership

The challenge with building an eCommerce site is that there are many factors to consider. In fact, all of them […]

LAUNCH ANNOUNCEMENT: 1R Launches Under The Canopy’s New Site

1R is excited to share our latest launch on Shopify Plus. We partnered with sustainable home brand Under The Canopy to […]

What Shoppers Want from Their Favorite Brands

It’s clear that retailers have to adjust and pivot to provide an excellent consumer experience in a post-pandemic world. 1R Co-Founder […]

CLIENT HAPPENINGS: Happy Anniversary, Crush Wine Co.!

In 2020, we relaunched the Crush Wine Co’s new site on Shopify. One year from their launch the brand experienced an […]

The Best Practices & Procedures for Staying Digitally Safe & Secure

We’d like to introduce everyone to Jin Kim. He is 1R’s digital safety and protection guru, also known as our […]

1R Industry Trends: Live Stream with ZO® Skin Health

Are digital events here to stay? We think so! Live shopping is becoming increasingly more popular in the U.S. It […]

1R + 28 ROW: How to Effectively Reach the College Market

1Rockwell had the pleasure of hosting 28 ROW, a network of influential, diverse, trend-setting, and outspoken college women, in May’s […]

CLIENT HAPPENINGS: Happy Anniversary, Trish McEvoy!

We can’t believe it’s been one year since rebuilding the Trish McEvoy site on Shopify Plus! The hard work and collaboration to add Yotpo reviews, […]

Glossy Award Finalists for Best E-commerce Experience

1Rockwell and Westman Atelier are Glossy Beauty Awards finalists for Best E-commerce Experience! Thanks to Glossy for the incredible nomination. We are honored to […]

1R Insights: Digital Fit Tools Gain Popularity Over the Past Year

Digital fit tools have been around since “BC” (before COVID), but they have grown even more popular over the last […]

LAUNCH ANNOUNCEMENT: 1R Launches Meet Izzy on Shopify

Another beauty brand has joined the 1R family! We are proud to announce our latest Shopify Plus site launch. Discover Izzy Zero Waste Beauty and […]

1R + Essential Accessibility: Digital Accessibility

A part of 1R’s Coffee + Connect Series.

1R’s Yoga for a Cause

A series of virtual events led by our very own PM & certified yoga instructor.

Coty Acquires 20% of KKW Beauty for $200 million

Read 1R’s Co-Founder Shelly Socol’s feedback on the acquisition.

1R Insights: 5 Tips for Improving Site Speed

1R Director of Technology provides his top recommendations.

One Rockwell (1R) Expands Portfolio of Leading Lifestyle Brands as Digital Forges Ahead

1R Press Release featured on Retail Today

The Off-Price Inventory Dilemma

One Rockwell featured in Sourcing Journal

The Pandemic Changed the Way People Live. How Can Fashion Adapt?

One Rockwell featured in Business of Fashion

Luxury Sales Fail to Bounce Back with Store Reopenings

One Rockwell featured on Glossy

GNC Filed for Bankruptcy and Could Close up to 1,200 Stores

1R’s Shelly Socol met with Madeline Stone at Business Insider to discuss the issues the company is facing.

meet our team

Shelly Socol

Co-Founder & CEO

Backed by years of experience in the fashion industry, Shelly Socol guides clients on creative, sales, merchandising, brand extension, marketing, and public relations. Drawing from her time as the Creative Director of Accessories at Theory before starting 1R, Shelly approaches each project with a deep understanding of online retail from every angle. She also serves as a retail and e-commerce media resource for news outlets such as Bloomberg, MarketWatch, the Business of Fashion, ModernRetail, E-commerce Times, Glossy, and Business Insider, making it her job to follow the trends and changes of the fashion market. Shelly is intimately involved in all projects, ensuring that the creation and development of materials and ideas are both on-brand and on-target – a crucial insight in an ever-evolving digital space.

Shelly Socol
meet our team

Paul Healion

Co-Founder & President

With over 20 years in software and development, Paul Healion creates frictionless sites with seamlessly crafted architecture. Paul served as Chief Architect at Spiralfrog.com, building online solutions content creators such as Maxim, Blender, and Stuff Magazines, as well as back-end systems for Marie Claire, Now Magazine, and more. He also developed proprietary financial services software for The Hartford Insurance Group and GE Financial Assurances. At 1R, he is an essential part of every site build. By handling the technical aspects of every project, Paul is able to make sure each experience works from start to finish to post-launch support.

Paul Healion
meet our team

Howard Socol

Co-Founder & Strategic Advisor

With over 40 years experience in the fashion retail market, Howard Socol has been credited with expanding and increasing the value of numerous brands and department stores around the United States. Beginning his career at Burdines, a division of Federated Department Stores, he worked his way up to Chairman and CEO in the ‘80s, growing the company from $475 million to $1.4 billion. As Chief Executive Officer of JCrew from 1998 to 1999, Howard expanded digital sales from $6 million to $30 million. Next, Howard was Chairman and Chief Executive Officer of Barneys New York from 2001 to 2008 where he increased the store’s value from $125 million to its sale value in 2007 of $943 million, reestablishing Barney’s as one of the great luxury retailers. Since 2006, Howard has served as a mentor to designers on the Vogue-CFDA Fashion Fund and has continued to this day investing and advising in a variety of brands and companies. Howard offers strategic advice to 1R’s management team and invaluable mentorship to its clients across all verticals.

Howard Socol

Join Our Team

We’re a sharp, positive, and creatively fearless bunch who love a challenge.

Head of Business Development

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E-Commerce & Technical Project Managers

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Digital Marketing Strategist

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Our Awards

Proudly acknowledged by The Webby Awards, Glossy Awards, Pixel Awards, and more.

2020

Farm Rio - Webby Awards Honoree, Fashion & Beauty Category

View Case Study
2018

Miansai - Webby Awards Honoree, Fashion & Beauty Category

S'well Bottle - Webby Awards Honoree, Best UX Category

2016

Mara Hoffman - Webby Awards Honoree, Shopping Category

2014

Etienne Aigner - Webby Awards, Honorable Mention

2016

Welden Bags- Awwwards Honorable Mention

2014

Etienne Aigner- Awwwards Honorable Mention

2013

Todd & Duncan- Awwwards Honorable Mention

2016

Eddie Borgo- Pixel Awards, Fashion & Beauty "People's Champ"

Mara Hoffman- Pixel Awards, Commerce "People's Champ"

2022

MAKEUP BY MARIO - Shopify Plus, "Best E-commerce Experience" Finalist

2021

Westman Atelier - Shopify Plus, "Best E-commerce Experience" Finalist

View Case Study
2016

Eddie Borgo- Magento Imagine, "Best Mobile Experience" Finalist

Mara Hoffman- Magento Imagine, "Best Web Design" Finalist

2015

Reed Krakoff - Magento Imagine, "Best Site Design"