We are a multi-disciplinary team of individuals with a focused mission: to create.

about us

Our Culture

For 10 years, 1R has brought creatives, strategists, managers, and innovators together to create exceptional experiences. Through collaboration and boundless drive, we connect good people with big minds: agency, partners, and clients working as one.

Our Culture
Our Culture
Our Culture
Our Culture
Our Culture
Our Culture


A sharp, positive, and creatively fearless bunch that are excited to approach every challenge and hurdle together.


Repeat Business Rate

Clients trust our work and return for all types of projects - again and again, and again.


Core Teams

Unique teams support innovation and growth, always with oversight by our CTO or Director of Engineering.



A strong team of developers to design and build each project uniquely.


Site Launches

From the big idea to tending to the smallest business details - we are there for it all.


Shopify Design & Builds

Thinking a little differently makes the big difference as we approach every build with fearless creativity.


North Star

Our departments work together as a singularly focused innovate solutions collective, bringing creative and tech into symbiosis.

The Latest

1R Happenings

The Best Practices & Procedures for Staying Digitally Safe & Secure

We’d like to introduce everyone to Jin Kim. He is 1R’s digital safety and protection guru, also known as our […]

1R Industry Trends: Live Stream with ZO® Skin Health

Are digital events here to stay? We think so! Live shopping is becoming increasingly more popular in the U.S. It […]

1R + 28 ROW: How to Effectively Reach the College Market

1Rockwell had the pleasure of hosting 28 ROW, a network of influential, diverse, trend-setting, and outspoken college women, in May’s […]

1R Insights: Digital Fit Tools Gain Popularity Over the Past Year

Digital fit tools have been around since “BC” (before COVID), but they have grown even more popular over the last […]

1R + Essential Accessibility: Digital Accessibility

A part of 1R’s Coffee + Connect Series.

1R’s Yoga for a Cause

A series of virtual events led by our very own PM & certified yoga instructor.

Coty Acquires 20% of KKW Beauty for $200 million

Read 1R’s Co-Founder Shelly Socol’s feedback on the acquisition.

1R Insights: 5 Tips for Improving Site Speed

1R Director of Technology provides his top recommendations.

One Rockwell (1R) Expands Portfolio of Leading Lifestyle Brands as Digital Forges Ahead

1R Press Release featured on Retail Today

The Off-Price Inventory Dilemma

One Rockwell featured in Sourcing Journal

The Pandemic Changed the Way People Live. How Can Fashion Adapt?

One Rockwell featured in Business of Fashion

Luxury sales fail to bounce back with store reopenings

One Rockwell featured on Glossy

GNC filed for bankruptcy and could close up to 1,200 stores

1R’s Shelly Socol met with Madeline Stone at Business Insider to discuss the issues the company is facing.

meet our team

Shelly Socol

Co-Founder & CEO

Backed by years of experience in the fashion industry, Shelly Socol guides clients on creative, sales, merchandising, brand extension, marketing, and public relations. Drawing from her time as the Creative Director of Accessories at Theory before starting 1R, Shelly approaches each project with a deep understanding of online retail from every angle. She also serves as a retail and e-commerce media resource for news outlets such as Bloomberg, MarketWatch, the Business of Fashion, ModernRetail, E-commerce Times, Glossy, and Business Insider, making it her job to follow the trends and changes of the fashion market. Shelly is intimately involved in all projects, ensuring that the creation and development of materials and ideas are both on-brand and on-target – a crucial insight in an ever-evolving digital space.

Shelly Socol
meet our team

Paul Healion

Co-Founder & President

With over 20 years in software and development, Paul Healion creates frictionless sites with seamlessly crafted architecture. Paul served as Chief Architect at Spiralfrog.com, building online solutions content creators such as Maxim, Blender, and Stuff Magazines, as well as back-end systems for Marie Claire, Now Magazine, and more. He also developed proprietary financial services software for The Hartford Insurance Group and GE Financial Assurances. At 1R, he is an essential part of every site build. By handling the technical aspects of every project, Paul is able to make sure each experience works from start to finish to post-launch support.

Paul Healion
meet our team

Howard Socol

Co-Founder & Strategic Advisor

With over 40 years experience in the fashion retail market, Howard Socol has been credited with expanding and increasing the value of numerous brands and department stores around the United States. Beginning his career at Burdines, a division of Federated Department Stores, he worked his way up to Chairman and CEO in the ‘80s, growing the company from $475 million to $1.4 billion. As Chief Executive Officer of JCrew from 1998 to 1999, Howard expanded digital sales from $6 million to $30 million. Next, Howard was Chairman and Chief Executive Officer of Barneys New York from 2001 to 2008 where he increased the store’s value from $125 million to its sale value in 2007 of $943 million, reestablishing Barney’s as one of the great luxury retailers. Since 2006, Howard has served as a mentor to designers on the Vogue-CFDA Fashion Fund and has continued to this day investing and advising in a variety of brands and companies. Howard offers strategic advice to 1R’s management team and invaluable mentorship to its clients across all verticals.

Howard Socol

Join Our Team

We’re a sharp, positive, and creatively fearless bunch who love a challenge.

Head of Business Development

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E-Commerce Project Manager

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Web Developer - Front-End

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Our Awards

Proudly acknowledged by The Webby Awards, Glossy Awards, Pixel Awards, and more.


Farm Rio - Webby Awards Honoree, Fashion & Beauty Category

View Case Study

Miansai - Webby Awards Honoree, Fashion & Beauty Category

S'well Bottle - Webby Awards Honoree, Best UX Category


Mara Hoffman - Webby Awards Honoree, Shopping Category


Etienne Aigner - Webby Awards, Honorable Mention


Welden Bags- Awwwards Honorable Mention


Etienne Aigner- Awwwards Honorable Mention


Todd & Duncan- Awwwards Honorable Mention


Eddie Borgo- Pixel Awards, Fashion & Beauty "People's Champ"

Mara Hoffman- Pixel Awards, Commerce "People's Champ"


Westman Atelier - Shopify Plus, "Best E-commerce Experience" Finalist

View Case Study

Eddie Borgo- Magento Imagine, "Best Mobile Experience" Finalist

Mara Hoffman- Magento Imagine, "Best Web Design" Finalist


Reed Krakoff - Magento Imagine, "Best Site Design"