Featured Work
Fred Segal
Fred Segal is the iconic lifestyle brand that defined the LA Look and sparked a revolutionary shift in style, changing retail
and pop culture forever. Dubbed the original “Curator of Cool”, Fred Segal opened his first store in 1961, inventing the denim bar and pulling American Style Westward: foretelling that people wanted to be comfortable, casual and sexy. In addition to designing his own collection, Fred pioneered the shop-in-shop concept and experiential retail, resulting in a brand built on heritage, inclusivity and love.