close

Carhartt WIP

Background

Carhartt Work In Progress (Carhartt WIP) forms a division of the American brand Carhartt, one of the first companies to pioneer workwear in the USA. Founded in Europe in 1989, 100 years after Hamilton Carhartt established his business in Detroit, Carhartt WIP has been carefully adapting and modifying Carhartt's core product characteristics for a different audience of consumers.

what we did

  • Technical & Business Audit
  • Transition & Environment Set up
  • Account & Project Management
  • Business Analysis & Technical Direction
  • Front end & Back
  • Site Optimization & New Features

Exclusive Collaborations

Since the beginning, Carhartt WIP has built a strong, organic relationship with unknown, inspiring, provocative, and upcoming figures in music and sport, becoming an iconic and well-respected brand in underground scenes, from hip-hop to skate, from graffiti to cycling, as well as working with labels such as A.P.C., Neighborhood, Patta, Vans, Junya Watanabe and many more.

The Results

  • 38% increase in revenue
  • 23% increase in conversion rate
  • 55% increase in overall transactions

A Successful Partnership

Carhartt WIP partnered with 1R for ongoing support of their existing site- looking to continually enhance and optimize their features and user experience.