Crocodile Creek

Design & Build

For over 30 years, Crocodile Creek has specialized in well-designed products for kids of all age ranges. Their goal is to create thoughtful, beautifully designed products for the children in our world, to care about all those with whom we work, to care about the world in which we live and to continuously plant seeds for tomorrow so we and our world can thrive and flourish in the days and years ahead.

After years of selling directly to Amazon, Crocodile Creek partnered with 1Rockwell to expand its footprint by opening its first digital flagship store on Shopify Plus.

what we did

  • Information Architecture and UX/Taxonomy
  • Digital Direction & Design
  • Front End Development
  • Back End Configurations
  • Website Quality Assurance and Testing
  • Platform Training and Documentation
  • Account and Project Management
  • Full Service Site Management

Design Matters

Crocodile Creek believes that this moment in time is a time to care even more about the children in our world. It is time to nurture them so they will know the joy of today and the promise of tomorrow. It is a time to inspire them so they might know the wonder of discovery, the delight of imagination and the thrill of creativity. It is time to guide and teach them so they will know the joy of connection and the satisfaction of learning and accomplishment. They work with highly skilled designers, illustrators and photographers to create the best toys possible.

The Results

Shopping made easy.
The navigation offers a playful way for customes to shop, including by age, theme and price point.

Safety Matters.
A dedicated educational landing page ensures the safety of the brand's products as being of the utmost importance.

Talk of the town.
Customers can share and read product reviews.

As seen on TV.
The product detail page showcases those that have been featured on television and other major publications.