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Fred Segal

Brand Story

Fred Segal is the iconic lifestyle brand that defined the LA Look and sparked a revolutionary shift in style, changing retail 
and pop culture forever. Dubbed the original “Curator of Cool”, Fred Segal opened his first store in 1961, inventing the denim bar and pulling American Style Westward: foretelling that people wanted to be comfortable, casual and sexy. In addition to designing his own collection, Fred pioneered the shop-in-shop concept and experiential retail, resulting in a brand built on heritage, inclusivity and love.

what we did

  • Information Architecture and UX/Taxonomy
  • Digital Direction & Design
  • Front End Development
  • Back End Configurations
  • Website Quality Assurance and Testing
  • Platform Training and Documentation
  • Account and Project Management

Next Level Shopping

Fred Segal partnered with 1R to bring their e-commerce business to the next level by redesigning and building a site on Shopify 2.0. With the brand's wide range of fashion, homegoods and lifestyle products, it was important for the focus to be on the shopping experience. Integrating with Algolia allowed for a robust search recommendation engine and expansive filtering system on the product listing page.

In-store to Online

With so much in-store success, the mission to marry the in-store and online experience was key. A digital hub for IRL brand experiences creates a space for brand loyalists to discover upcoming popups and events.

For 60 years, 
Fred Segal has embodied LA COOL — to the entire world.