ZO Skin Health
Design & Build
ZO Skin develops and delivers innovative skincare solutions using cutting-edge science and Dr. Zein Obagi's extensive expertise. The company provides a comprehensive skincare program for their physician and patients with global reach. They focus on bridging the gap between therapeutic treatments and daily care.
what we did
- Business Analysis and Technical Direction
- UX / Taxonomy
- Design and Digital Production of Website Templates
- Front End Development and Back End Configurations
- Website Quality Assurance and Testing
- Account and Project Management
1R fully redesigned ZO Skin Health's US and Canadian sites. The homepage is layered with product and content discovery, seamless 'Add to Bag' functionality, and flexible content modules, creating a robust digital storefront.
- 50K Impressions on launch
- 27% Increase in conversion
- 42% Decrease in bounce rate
"Choosing 1R for design and the building of our site was a really great decision that couldn't have worked out much better. They delivered a beautiful and modern site with functionality that will really help us take our brand to the next level in the years to come."
ADAM ELLICOTT, EXECUTIVE DIRECTOR, ECOMMERCE AT ZO SKIN HEALTH
As part of their partner program, ZO Skin Health wanted to allow customers to attribute their purchase to their working physician. 1R achieved this by implementing a purchase attribution tool in the bag and checkout process.