The Off-Price Inventory Dilemma
Vicki Young of Sourcing Journal spoke with 1R's Shelly Socol in her latest article.
"Most off-price retailers did not invest heavily in their e-commerce and relied too much on their brick-and-mortar. Therefore, most of these companies will suffer not unlike Century 21,” said Shelly Socol, co-founder of One Rockwell (1R), a fashion and lifestyle e-commerce agency. “In all honesty, the disparity between companies that saw the future of e-commerce and took it seriously and prioritized it well before Covid will survive, and those that did not will most likely not make it. Unfortunately, there are not that many off-price retailers that made that investment when they needed to."