1r Digital Trends - Volume 8
With BFCM approaching fast, we give you the latest news on upcoming technology trends and marketing tips for this holiday season. From food brands creeping into beauty to Shopify's partnerships with big retailers, scroll down for more.
Technology
IN-APP GIFTING IS CATCHING ON FOR THE HOLIDAYS
Ahead of the holiday season, fashion resale platform Basic.Space is introducing a new feature focused on gifting between users.
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IT'S TIME TO THINK BETTER THAN PERSONALIZATION
A cloud Biohacking and Precision Skin Health platform can help diagnose, treat, and prevent with holistic healthcare assessments.
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GOOGLE SEARCH & CHROME HELPS TO FIND DISCOUNTS
The tech giant is adding a designated page for deals on Search, while Chrome gets features that look for discount codes.
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E-Commerce
SAKS PRIORITIZES EXPERIENCES TO COMPETE
This holiday season, the 99-year-old retailer is betting big on immersive and experiential moments to drive sales.
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BUY NOW, PAY LATER WILL HIT A RECORD HIGH THIS SEASON
Adobe Analytics predicts online spending using Buy Now, Pay Later services will be 17% higher than last year.
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FOOD BRANDS ARE CREEPING INTO THE BEAUTY CATEGORY
Brands add new SKUs in the beauty category allowing them to potentially increase their transaction sizes.
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Marketing
THE FUTURE OF DTC MARKETING & DATA OPPORTUNITIES
A new report explores how brands and agencies are leaning on digital channels and making their data actionable.
A LAST MINUTE BLACK FRIDAY / CYBER MONDAY CHECKLIST
Klaviyo helps to make sure that you have all the ingredients ready to execute a successful Black Friday Cyber Monday strategy.
BIG RETAILERS WORK WITH SHOPIFY FOR HOLIDAY
Banana Republic Home, the furniture and home decor arm of Banana Republic, has turned to Shopify to power its omnichannel experience.