1r Digital Trends - Volume 9
From cutting-edge technological advancements to the evolving strategies in e-commerce and marketing, join us on a journey to unravel the key trends that will define the digital landscape in the coming year. Embrace the exciting possibilities and stay ahead in the ever-evolving world of tech-driven commerce and marketing.
Technology
E-COMMERCE RESOLUTION FOR 2024: FEARLESSLY EMBRACE AI
Artificial intelligence took business and industry by storm for much of 2023, but not all marketers fully embrace it as a retail tool and solution to improving the customer experiences domain.
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THE MAC AT 40: HOW USER EXPERIENCE INNOVATION LAUNCHED A TECHNOLOGY REVOLUTION
Apple turned technology into fashion, and it did it through user experience.
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NRF 2024: TRENDS DOMINATING RETAIL'S BIG SHOW
NRF 2024 gave a look at where retail is heading this year and beyond AND there’s no shortage of technologies that aim to solve problems in-store and online.
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E-Commerce
PEACH AND LILY'S FORMULA FOR ENDURING K-BEAUTY SUCCESS
Learn how Yoon turned a bootstrapped business into a multimillion-dollar enterprise.
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WHY LUXURY SKINCARE BRANDS ARE GETTING INTO SPA SERVICES
Luxury consumers are seeking similar experiences from the brands that they already pay top dollar for.
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TEMU'S MOST LOYAL SHOPPERS ARE ACTUALLY BOOMERS AND GEN XERS
Temu’s appeal to Boomers and Gen Xers suggests it isn’t simply a fad with younger shoppers but has potential staying power.
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Marketing
8 PREDICTIONS FOR 2024 AS MARKETING SEEKS A NEW NORMAL
How winners and losers could shake out in retail media, streaming TV, and social commerce.
SAUCONY OUTPACES DOOM SCROLLING WITH RUNNING CHALLENGE
The Marathumb Challenge pits consumers against their own scrolling distance in a six-week contest.
TIKTOK USAGE IS STARTING TO SLOW - IS TIKTOK SHOP TO BLAME?
TikTok may have been the world’s top app by downloads and consumer spending in 2023, but it was not the top by actual usage.