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Farm Rio

Design & Build

Farm Rio’s story began in 1997 at a local fashion market in Brazil. Founders Katia Barros and Marcello Bastos launched a clothing line embodying the feminine spirit and vibrant colors of Rio de Janeiro. Two decades later, Farm Rio has become Brazil’s most beloved apparel and lifestyle brand and looks to establish its presence in North America.

what we did

  • Business Analysis + Strategy
  • Creative + Art Direction
  • Visual Design + Digital Production
  • Front End Development + Back
  • Project Management + Financial Tracking

Brand Storytelling

One Rockwell created a robust About page filled with brand content to educate the US customer on Brazil's most beloved apparel and lifestyle brand.

First American Flagship

A few of the site features include: In-Grid Promos, Custom Quick Shop Functionality, Video modules on PDP.

The Results

  • 50% increase in conversion rate
  • 310% increase in revenue YTD (2020 vs 2019)
  • 191% increase in sessions

Pattern Mixer

Pattern mixer tool for the perfect print pairing.