Makeup By Mario

Design & Build

Renowned Makeup Artist Mario Dedivanovic is one of the most acclaimed, followed, and influential makeup artists in the world known for creating the most flawless version of an individual's natural beauty. From education to social media to innovation, Mario is a visionary and pioneer at the leading edge of the beauty industry. Having taught and popularized the best-known makeup techniques of the last decade, Mario has ignited viral trends that have inspired and forever altered the beauty landscape. 2020 marked Mario’s 20th year as a makeup artist, and the debut of his namesake beauty brand, MAKEUP BY MARIO.

what we did

  • Information Architecture and UX/Taxonomy
  • Digital Direction & Design
  • Front End Development
  • Back End Configurations/Integrations
  • Website Quality Assurance and Testing
  • Platform Training and Documentation
  • Account and Project Management
  • Managed Services
Makeup By Mario image banner

Community Meets Commerce

MAKEUP BY MARIO and 1Rockwell teamed up to design and build a best-in-class digital beauty space. It was important to cultivate a global community of professional artists and the everyday consumer alike. The site needed to hold Mario's core values as a makeup artist providing inspiration and education, all while sparking conversation.

Integrations & Highlighted Features

  • Virtual Try On
  • Custom Landing Page Templates
  • International Curreny Display
  • Product How To Videos
  • Product Reviews
  • Pay Installment Options
  • Back In Stock
  • Pro Industry Accounts

The Results

The brand's direct-to-consumer business is thriving, having had products sell out within the same day and sales more than doubled from the same time last year. MAKEUP BY MARIO plans to expand the product line, as well as invest in their online business by adding enhanced features and functionality catering to their cult followers.

  • 234% increase in total orders
  • 135% increase in revenue
  • 37% increase in customer return rate