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Vera Bradley

History & Partnership

Vera Bradley came to One Rockwell in July of 2019 looking to simplify their existing e-commerce business by moving onto Shopify Plus. One of the largest and most complex design and builds both Shopify and One Rockwell had come across, the US and Outlet sites both launched in July 2020. Immediately following, Vera Bradley agreed to partner with One Rockwell under its managed services program.

what we did

  • Business Analysis and Technical Direction
  • UX / Taxonomy
  • Design and Digital Production of Website Templates
  • Front End Development & Back
  • Website Quality Assurance and Testing
  • Account and Project Management
Vera Bradley image banner

Integrations & Features

  • Customized store locator and pick up in store functionality
  • Customized product builder and monogramming
  • Compare products on category pages
  • Reflektion API for advanced search results, predicted search, product recommendations and scheduling content
  • And so much more

The Results

  • 77% increase in revenue
  • 52% increase in conversion rate
  • 109% increase in overall transactions

Compare Tool

Pattern Prominence

1R designed a custom swatch preview for Vera Bradley’s signature patterns. With some products offered in over 18+ patterns, large swatch images and price points were key pieces to highlight for optimal shopping.

Pattern Prominence
Pattern Prominence
Pattern Prominence
Pattern Prominence