1R CEO Shares Thought-Leadership in the Beauty & Lifestyle E-commerce Space

Early in 2022, well-known beauty brand Glossier announced that it would be laying off around one-third of its employees. CEO of e-commerce consulting company One Rockwell Shelly Socol told Ravyn Culler from CosmeticsDesign this might be an example of a well-intentioned company pursuing growth and acquisition too aggressively.

The article offers Shelly’s commentary as a thought-leader in the beauty and lifestyle e-commerce space, as she pinpoints ways emerging brands can actively learn from Glossier’s missteps to avoid layoffs.  

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