1R Weekly Digital Trends – Jan 26, 2023
Each week, our team here at 1R puts together a recap of highlights on some of the latest trends to hit the technology, e-commerce, and marketing industries.
This week, learn about everything from 2023 Super Bowl advertising predictions to how streaming platform Twitch could outperform tech giants in the world of live-shopping.
Read on for your weekly dose of the digital digest.
Technology
APP DOWNLOADS STAGNANT IN FOURTH QUARTER
App download YoY decline could be another signal of a stagnating app economy.
SHUTTERSTOCK LAUNCHES GENERATIVE AI TOOLKIT
Shutterstock’s Creative Flow online design platform now allows users to create images based on text prompts, powered by OpenAI and Dall-E 2.
NETFLIX FORECASTS AD TIER REVENUE
Netflix predicts that ads will eventually drive at least 10% of revenue.
eCommerce
HOW BRANDS WILL MARKET IN THE SUPER BOWL
While prime-time ads are way too costly for most brands, TikTok might be a better option.
TWITCH'S LEG UP ON LIVE SHOPPING
Why platforms like Twitch or TikTok have the most potential for Live Shopping success.
THE DISCOUNT MARKET DECLINE
Following the performances of Burlington and Ross, the off-price market may see a decline in total revenue in 2023.
Marketing
JUSTICE DEPARTMENT SUES GOOGLE
The Justice Department filed an anti-trust suit against Google, claiming Google's plan has been "simple, but effective."
THE NEW AI TOOL TO OPTIMIZE MEDIA SPEND
The platform claims it can predict quarterly ROI based on an analysis of a series of data for brands such as Kroger and Amazon.
AD SPEND FORECASTED TO GROW IN 2023
As digital priorities shift, ad spending is projected to grow by 6% this year.