2022 Trend: Buy Online, Pick-Up In Store
Retailers around the world are adopting the buy online, pick-up in store (BOPIS) model to meet customer expectations. According to a report Shopify put out earlier this year, among BOPIS shoppers, 64% say they are opting for in-store pickup more often than before the pandemic was declared. As we look toward the future and gear up for the holiday, it is the perfect way for brands to drive in-store foot traffic and bridge the gap between the traditional brick-and-mortar and online shopping experiences.
1R's client, Kirna Zabête Inc, used Shopify Locations to create a seamless BOPIS shopping experience, complimented with features from 3rd party partnerships like Fast Simon Inc. and Teamwork Commerce.
Read Shopify's full report here: https://www.shopify.com/retail/bopis