Amitha came to 1R with a mission to create high-end smokeware products designed to be displayed alongside your coffee table books while serving a dual purpose as your vanity trays and glass bowls.

In an industry on the rise, 1R collaborated with Amitha to create an innovative and immersive experience; starting with the logo, brand identity and vision, social direction, content creation, and the design of their digital flagship.

Launching a mix of curated products from other brands with the option for monogramming, Amitha plans to offer her own smaller product line of vintage-inspired luxury smokeware soon.

Enter the world of Amitha: Amitha | A Curated Selection of Elevated Smoking Objects