Fashion brands are trying to adapt and introduce new categories with the pandemic changing the way people live. Shelly Socol met with Cathaleen Chen of The Business of Fashion to discuss how fashion brands should stay true to who they are and what their customers want:

“The rotation of day-to-day clothes will be hampered as people are spending most of their time home, but that doesn’t mean consumers won’t splurge on fancy items that make them happy”

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